When we reached out to one Instagram VSCO girl meme account about this piece, the administrator explained that they didn’t “really think our two audiences mix well,” before signing off with a double heart emoji. Most teen subcultures exist to confuse and exclude elders, and VSCO girls seem no different. Sticker-covered Hydro Flask water bottles, Fjällräven Kånken backpacks, metal straws, and Birkenstocks - worn without irony, a first for youth subcultures as far as we can tell- are all key components of the VSCO girl look.īut figuring out why VSCO girls have adopted these outdoor products as their own is a bit harder. Besides those style staples, VSCO girls have also adopted a range of sustainable, outdoor products, making them key components of their aesthetic while hinting at a dedication to larger social issues within this Insta-ready culture of young women and girls.
That vibe also describes their style: a beach-ready selection of oversized Brandy Melville T-shirts, cut-off jean shorts, and scrunchies. The name VSCO girl (pronounced “vis-co”) stems from the VSCO photo editing app, which teens use to give their Instagram pics a dreamy, sun-washed aesthetic.
VSCO GIRL WATER BOTTLE UPDATE
In case you need an introduction, VSCO girls are an update to 2000s-era Hollister mall prep, remade for the Instagram era. It’s possible you haven’t yet heard of the “VSCO girl,” the new teen subculture that became a global phenomenon over the summer.
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